In the application and interview process for The Sasha Group (VaynerX), one of the prerequisites was to create a strategy presentation for a potential CPG client. The main ask for the presentation was to perform social listening and provide key insights on the consumer culture of their expected audience. Participants were to identify common themes among a CPG’s various brands, identify a social media influencer with a similar target audience, and analyze their engagement and community to determine how to apply their strategy and audience to the brand.